Jay-Z Strikes a Chord
Jay-Z's premiered a new track, D.O.A., and like any battle cry would hope to do, it's provoked a lot of support. The title stands for Death Of Auto-Tune, because Jay's decided it's time for rappers to stop using studio effects to modify their voices to robotic extremes. He told Chicago radio station WGCI: "I just think in hip-hop, when a trend becomes a gimmick, it’s time to move on... I saw a Wendy’s commercial and they’re using Auto-Tune. They’re joking on it. It’s like, OK, enough of that." It means some of Jay's friends, like Kanye West and Lil Wayne, will have to come up with new ideas if they're to escape the wrath of Jay and his supporters. That includes the newly formed PAAT - People Against Auto-Tune - who have felt sufficiently empowered by Jay's words to start a blog about "Why auto-tune must die." So far among their reasons, which are best described as "imaginative," are "it will create 600,000 jobs" and "we can't let the robots take control." But their first reason, because "Jay-Z told us so," is surely going to be the most persuasive.
--Ally @ SoundUnwound
SoundUnwound's editorial team write about the latest big music news and quirky stories which catch the eye. We'll be posting a selection of these news stories on Chordstrike every week; for much, much more, visit SoundUnwound.com, the new music site from IMDb and Amazon.
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Jeff Reguilon on June 12, 2009 at 02:59 PM
Kanye actually co-produced this track, so I think he's on board with Jay's feelings.
Personally, I feel like T-Pain should be allowed to use Autotune, but everyone else's rights should be revoked.
Bri Nguyen on June 12, 2009 at 02:55 PM
I agree that Auto-Tune has become annoyingly pervasive, but I do have a soft spot for Kanye's 808s and Heartbreak. He does know how to come up with catchy tunes. Maybe his songs succeed in spite of, not because of, the Auto-Tune? Wonder if the album would be as successful without the Auto-Tune...