HEALTH Offer Blood, Hair and Love if You Buy Their New Album
The wide availability of free and cheap music on the internet means that, these days, it isn't enough for musicians to just make music - they have to give fans something else if they're going to sell any records. It used to be posters and specially written liner notes and "multimedia content"; now it seems to be entry into a wacky personalized competition. Earlier this year, Nine Inch Nails drummer Josh Freese offered personal phone calls, a taste of his wife's lasagna and the keys to his car to fans willing to stump up big bucks for his solo album Since 1972. Now cult LA-based noise-rockers HEALTH have hidden 66 colored tokens in physical copies of their new album Get Color. Prizes include T-shirts, phone calls, bouquets of flowers, "a lock of a band member's hair," and even an "LP test pressing autographed in our blood." First prize, for finding the golden ticket, is three days of fun with the band in Los Angeles, airfares included. "You are staying with us," they promise the winner, "We will take you to Magic Mountain. We will take you to the zoo. We will bring you breakfast in bed. We will love each other." Now there's a prize you might want to think carefully about claiming.
Whether you'd want to claim the prize or not, here's a YouTube video featuring the slightly insane second single from Get Color, "We Are Water":
--Ally @ SoundUnwound
SoundUnwound's editorial team write about the latest big music news and quirky stories which catch the eye. We'll be posting a selection of these news stories on Chordstrike every week; for much, much more, visit SoundUnwound.com, the new music site from IMDb and Amazon.
glucosamine chondroitin on September 14, 2009 at 04:19 AM
I think its the latest way of promoting music album whatever it is but the video posted here is really awesome.
battery charger on September 11, 2009 at 07:06 AM
IS this album treating to diseases concerning to Heart, Health ,LOVE.
Anyways It seems really interesting and I excited to check it out.