ChordStrike: 30 Second To Mars LP Will Feature 2000 Fans on 2000 Covers

30 Second To Mars LP Will Feature 2000 Fans on 2000 Covers

by SoundUnwound on September 30, 2009

Determined to give a little back to their fans, 30 Seconds To Mars invited willing travelers to mass recording sessions in April so that fans could sing on their forthcoming release, This Is War. For those fans who couldn’t make it, or who know they can’t carry a tune, the band has created another opportunity to be on the album. Fans are invited to take mugshots of themselves and upload them to the official 30 Seconds To Mars website; the first two thousand who do so will have their picture featured on one of two thousand different album covers. In an interview with AOL Spinner, frontman Jared Leto said “I thought that the ‘Faces of Mars’ campaign would be a way to acknowledge all the people who have supported us throughout the years.”

The album itself has already caused a great deal of controversy, with their record label Virgin filing a $30m lawsuit against the band last year because the lateness of the record allowed the band to terminate their contract. The lawsuit was eventually halted, resulting in renewed expectations for an imminent release: it was initially expected in April, then September, then October; now it’s been put back to the end of November. Is that enough time to design and manufacture an album with two thousand different covers? Eager fans may have to wait quite a while before they get their fractional moments of fame.

--Hazel @ SoundUnwound

SoundUnwound's editorial team write about the latest big music news and quirky stories which catch the eye. We'll be posting a selection of these news stories on Chordstrike every week; for much, much more, visit SoundUnwound.com, the new music site from IMDb and Amazon. Follow us at twitter.com/soundunwound.

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